‘your wife is hot’ – Nottingham, based Not Just Cooling
A "sexist" advert banned from the side of buses and trams has appeared on a large billboard.
On Wednesday, Nottingham air conditioning firm Not Just Cooling launched a new campaign that contains the tagline "Your wife is hot" alongside a photograph of a woman.
The ad, which has appeared by the side of a main road in the city, was initially rejected by transport bosses. Advert, which is responsible for ads on buses and trams in Nottingham, said it might cause offence.
An air conditioning company has defended its billboard advert with the slogan “your wife is hot” – saying it is intended to make people laugh